Is Bodybuilding.com worth $100 million

In January, Liberty Media acquired a controlling stake in BodyBuilding.com for $100 million.

Founded in 1999, Bodybuilding.com is a two time Inc. 500 Company and was named Internet Retailer “Best of the Web” top 50 in 2006 and top 100 in 2007. The company says it had over 100,000 daily and 3,100,000 monthly unique visitors in November, 2007.

Compete.com currently shows traffic increase after the aquisition but data shows roughly 1,000,000 unique visitors per month.

Is BodyBuilding.com worth the $100 million that Liberty Media bought it for?

Well, estimated annual sales for BodyBuilding.com is expected to exceed $100 million this year. Liberty Media has over 80% ownership in the company and at a 5 times annual sales, bodybuilding.com could be worth well more than $100 million.

We think this was and is a great move on Liberty Media’s part to continue to expand their online presence with various online aquisitions.